What is Digital Marketing?
Digital marketing or internet marketing is a advertising approach that only happened on internet or online. Eventually, there are various digital marketing services we come across everyday while online. Some of them we don’t even know that exists.
Have you ever searched something on google and you found the exact same thing on Facebook? You may think well, Facebook knows me very well! Usually, that is some kind of digital marketing between one business to another.
However, we are not going to talk about this kind of services in this topic though. What I am trying to say is that digital marketing is a marketing strategy which only exists on internet. The number of services is increasing very fast in last few years.
Digital Marketing Assets
Your digital marketing assets are anything that creates visibility online and helps people find and do business with you. For instance,
- Photos
- Videos
- Design files
- Articles
- Presentations
- Domain
- Brochures
- Blog posts
- Audio recordings (such as podcasts)
- Logos
Digital Marketing Services
Digital marketing services come in a variety of shapes and sizes. Generally, it provide businesses of all sizes with an opportunity to market their brand 24/7. For example,
SEO
Usually, search engine optimization is the practice of increasing the quantity and quality of user to your website through search engine results.
PPC
Often, advertisers pay each time a user clicks on one of their online ads. In short, we call it pay per click advertising model.
SMM
Social media marketing is a form of internet marketing that involves creating and sharing content on social media. In particular, it is becoming more popular nowadays.
Content Marketing
Content marketing is a form of marketing focused on creating, publishing, and distributing content.
Email Marketing
Email marketing is the act of sending a commercial message. That is to say, to a group of people, using email.
Website
The goal of Website Marketing is to attract people who may be interested in a company's products or services online. It is earning peoples trust regularly.
CRO
Conversion rate optimization is a system for increasing the number of visitors to a website that convert into customers.
Amazon Marketing
Amazon Marketing Services is a platform where sellers can get their product(s) in front of relevant visitors.
Internet Marketing Service in Bangladesh
- There were 66.44 million internet users in Bangladesh in January 2020.
- Therefore, the number of internet users in Bangladesh increased by 5.8 million (+9.5%) between 2019 and 2020.
- Finally, internet usability in Bangladesh stood at 41% in January 2020.
These are some recent statistics about internet and Bangladesh. You can see how fast it is growing as a major platform here. As a result, a huge number of people are now using internet. Consequently, modern people are very tech-conscious according to Bangladesh Telecommunication Regulatory & Commission (BTRC).
Digital marketing itself changed a lot since the 1990s and 2000s . Therefore, this change effects the way brands and businesses use technology for marketing. Digital platforms are increasingly integrated into marketing plans and everyday life.
Overall Impact
Digital Marketing services varies from usual marketing. In that way, it includes the use of ways and techniques.
For what reason is internet marketing service so important? To clarify, it isn’t just a quickly developing power in the present digital marketing field in Bangladesh. But, it is set to be the final destiny of Marketing.
Conclusion
To sum up, digital marketing is quicker, increasingly flexible, down to earth and up-to-date. So, it is maybe obvious that once the change ended up reachable in our country, we will rapidly move into the digital age.
Above all, digital marketing is largely more reasonable than normal disconnected marketing strategies. For instance, an email or online networking effort can transfer an advertising message to consumer. Which is 100 times less costly.
Careers are widely available in the digital marketing space, but a solid understanding of these techniques is essential to succeed in the field.
Looking to grow your business with a well-thought marketing campaign? Contact us.
