Brand Identity

Share on print
Share on facebook
Share on email

Logo & Brand Identity

Logo & Brand identity design is the outward expression of an organization, product or services which includes its name, logo and overall visual appearance. It summarizes the company and it is the fundamental means of customer recognition. Logo is the first thing customer identifies with a company and symbolizes the brand’s differentiation from other competitors .

A great logo helps create identify, competitive difference and reinforce company’s credibility and trust.  

We at Kepler help create brand logos and identity that communicate more effectively and quickly through simple visual language.

Our key focuses in developing a brand identity are as follows

  • Communicating the core brand message quickly and precisely.
  • Logo to be memorable and distinctive.
  • Market appropriate based on the companies target market. 
  • Should support emotional connection with customers and core brand values.

Here are some logo’s we have developed recently for our clients.

If you are finding it difficult to develop a great brand identity, get in touch us. Brand identity design is one of our key competences and we love working with our clients to develop distinctive brand identities for their companies, products and services.

Brand Guideline

Brand guidelines, often called a brand style guide, are an essential instruction manual or a guide book on how to communicate a brand.

It contains layout of all the visual details, as well as important notes about the company’s voice, tone, and core message. Brand guideline come in the form of a physical or digital booklet filled with examples of what to do and what not to do.

Brand guidelines comprehensively cover a company’s brand identity, including its:

  • Logos: Full logos, secondary logos, and icons.
  • Color palette: Primary and secondary colors
  • Typography: Font styles, sizes, and spacing.
  • Other imagery: Photos, illustrations, and artwork.
  • Voice and tone: How the brand uses language and emotion.

A brand guideline helps to ensure that a brand image stays consistent no matter where it shows up and pays off big time in the long run, as your company will generate the familiarity and reliability that open the doors to brand loyalty.

Here is a brand guideline we have developed for our client.

Company Brochures

A company brochure is a tangible and practical way for a customer to remember after what is often a brief introduction at either a meeting, networking event, or other occasions. Brochure usually contains more in-depth information about the services a company offer, so if a client or partner is interested, they can learn more and follow up on their own time. By having a company brochure, a company has the freedom to focus on networking and marketing, rather than trying to convey all of the necessary information. Brochures can also be powerful marketing tools if placed in strategic places. Here are some of examples of Company brochure Kepler has developed recently. 

Scroll to Top